Permanent Beta Leadership Program™

9 weeks to master the habits championship leaders 

use every day.

PERMANENT BETA LEADERSHIP PROGRAM

WHAT IT IS

The Permanent Beta Leadership Program is a 9-week training intensive built on the STEER Performance Conditioning Cycle™

- Master all 5 phases: Readiness, Practice, 
  Performance, Recovery, Command
- Weekly training videos (5-9 minutes each)
- Practice challenges that build real skills
- Real-life scenario planning with NOVA, your AI Coach
- Lock in one commitment per week
- Earn your Permanent Beta certification
- Lifetime access to all content

Level-up your leadership in less than 30 minutes per week.
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HOW IT WORKS

Each week follows the same proven structure:
LEARN → One training video (5-9 minutes)
PRACTICE → Challenge questions and real scenarios  
COMMIT → Lock in one habit-building commitment

You'll progress through all 9 weeks at your own pace:
Week 1: Lead with Clarity
Week 2: Turn Plans into Action
Week 3: Build a Winning Mindset
Week 4: Cultivate Emotional Intelligence
Week 5: Communicate with Impact
Week 6: Navigate Conflict
Week 7: Engage and Motivate Your Players
Week 8: Build a Championship Culture
Week 9: Drive Performance with Habits
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THE PROMISE

By the end of 9 weeks, you will:

✓ Master The STEER Performance Conditioning Cycle™
✓ Build leadership habits that last beyond the program
✓ Have frameworks you can use in any leadership scenario
✓ Lead with confidence under pressure
✓ Know how to train yourself continuously
✓ Earn your Permanent Beta certification

This program doesn't just teach leadership.
It conditions you to lead.
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WHAT YOU GET

Permanent Beta Program + certification
Practice challenges
Weekly commitment 
Lifetime access

PLUS Full STEER LAB Membership:
- Monthly Power Plays (live workshops)
- 25+ playbooks and frameworks
- STEER NOVA AI Coach (24/7)
- The STEER Squad - a community of like-minded leaders
- Performance diagnostics (VIP pricing)
- Weekly newsletter
- 1 coaching session annually

One investment. Complete system.
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The 9-Week Roadmap

Every week ends with ONE commitment. No overwhelm. Just focused progress that compounds over time.

  • MEET NOVA, YOUR AI COACH

    Elite athletes have coaches. So do elite leaders. NOVA is your always-available training partner.
  • Personalized Coaching: NOVA is built with STEER's best of the best and tailors its responses to you. 

  • Real-Time Application: NOVA helps you apply what you're learning in the moment, not just in theory.

  • 24/7 Availability: NOVA is there when you need guidance - early morning, late night, whenever.

WHAT OUR LEARNERS SAY

Amazing, challenging, and engaging! It meets you where you are and guides you to think in a different way.
Kendall S.
"I can't wait to get my executive team into this program. We need something comprehensive that will enable us to lead in a time of rapid change and uncertainty."
Amy H.
The Permanent Beta Leadership training is a game changer and best-in-class tool for any leader in any industry.
Craig L. 

Level-up Your Leadership Today