Permanent Beta Leadership Program™

9 weeks to master the habits championship leaders 

use every day.

PERMANENT BETA LEADERSHIP PROGRAM

WHAT IT IS

The Permanent Beta Leadership Program is a 9-week training intensive built on the STEER Performance Conditioning Cycle™

- Master all 5 phases: Readiness, Practice, 
  Performance, Recovery, Command
- Weekly training videos (5-9 minutes each)
- Practice challenges that build real skills
- Real-life scenario planning with NOVA, your AI Coach
- Lock in one commitment per week
- Earn your Permanent Beta certification
- Lifetime access to all content

Level-up your leadership in less than 30 minutes per week.
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HOW IT WORKS

Each week follows the same proven structure:
LEARN → One training video (5-9 minutes)
PRACTICE → Challenge questions and real scenarios  
COMMIT → Lock in one habit-building commitment

You'll progress through all 9 weeks at your own pace:
Week 1: Lead with Clarity
Week 2: Turn Plans into Action
Week 3: Build a Winning Mindset
Week 4: Cultivate Emotional Intelligence
Week 5: Communicate with Impact
Week 6: Navigate Conflict
Week 7: Engage and Motivate Your Players
Week 8: Build a Championship Culture
Week 9: Drive Performance with Habits
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THE PROMISE

By the end of 9 weeks, you will:

✓ Master The STEER Performance Conditioning Cycle™
✓ Build leadership habits that last beyond the program
✓ Have frameworks you can use in any leadership scenario
✓ Lead with confidence under pressure
✓ Know how to train yourself continuously
✓ Earn your Permanent Beta certification

This program doesn't just teach leadership.
It conditions you to lead.
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WHAT YOU GET

Permanent Beta Program + certification
Practice challenges
Weekly commitment 
Lifetime access

PLUS Full STEER LAB Membership:
- Monthly Power Plays (live workshops)
- 25+ playbooks and frameworks
- STEER NOVA AI Coach (24/7)
- The STEER Squad - a community of like-minded leaders
- Performance diagnostics (VIP pricing)
- Weekly newsletter
- 1 coaching session annually

One investment. Complete system.
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The 9-Week Roadmap

Every week ends with ONE commitment. No overwhelm. Just focused progress that compounds over time.

THE COST OF INACTION

What happens if you don't invest in your leadership?

Your best people leave because they're not being developed

You repeat the same mistakes under pressure because you never practiced differently

Legacy thinking has plagued your team and organization

Write your awesome label here.

Your team's performance plateaus while competitors pull ahead

You burn out because you are doing it all by yourself.

You don't keep up with the pace of change and fall into irrelevancy

THE INVESTMENT

STEER LAB MEMBERSHIP

Includes Permanent Beta Program + Complete Training System

Exclusive
$1,194 for Year 1
$497/yr Renewal
*Special pricing for teams with 5+ leaders

INCLUDED IN YOUR MEMBERSHIP:


✓ Permanent Beta Leadership Program (9 weeks)
✓ Monthly Power Plays (live workshops + new courses)
✓ The Leader's Arsenal (25+ playbooks & frameworks)
✓ STEER NOVA 24/7 (AI coach, always on)
✓ The STEER Squad (elite community + forum)
✓ Performance Intel (diagnostics at VIP pricing)
✓ Weekly Newsletter (pro tips delivered Monday)
✓ Certifications & Badges (track your progress)
✓ 1 Coaching Session (30 min) + Access to VIP Pricing

Your all-in-one system to stay at the top of your game. 
30-DAY MONEY-BACK GUARANTEE
If you're not satisfied, we'll refund you. No questions asked.

  • MEET NOVA, YOUR AI COACH

    Elite athletes have coaches. So do elite leaders. NOVA is your always-available training partner.
  • Personalized Coaching: NOVA is built with STEER's best of the best and tailors its responses to you. 
  • Real-Time Application: NOVA helps you apply what you're learning in the moment, not just in theory.
  • 24/7 Availability: NOVA is there when you need guidance - early morning, late night, whenever.

WHAT OUR LEARNERS SAY

The Permanent Beta Leadership Program should be required for all leaders in all companies, of all levels, and in all industries!
ceo of pe company
"I can't wait to get my executive team into this program. We need something comprehensive that will enable us to lead in a time of rapid change and uncertainty."
coo of education company
The tools and resources are INCREDIBLY helpful! I've used them to organize my thoughts AND I've been able to share them with my team. Thank you STEER!
MANAGING PARTNER OF AI COMPANY

ENROLL NOW TO START TRAINING