LEADERSHIP IS NOT TAUGHT. IT IS TRAINED.

Train like an athlete. Lead like a champion.™

MOST LEADERSHIP TRAINING DOES NOT STICK

One-off workshops fade in days.
Theory without practice creates knowledge, not skill. 
No accountability means no follow-through.

STEER LAB works differently. We train leadership like athletes train performance.  


THE STEER PERFORMANCE CONDITIONING CYCLE™

Train how you perform. Perform how you train.

Our 5-phase system transforms leadership from theory into habit.       
01 READINESS → 02 PRACTICE → 03 PERFORMANCE → 04 RECOVERY → 05 COMMAND

This is how athletes build excellence.
This is how you'll build your leadership.

YOUR COMPLETE TRAINING SYSTEM

STEER LAB is not a course you finish. It is a system that keeps you sharp.

FLAGSHIP PROGRAM

Master the 5-phase STEER Cycle in 9 weeks. Build leadership habits that last, not knowledge that fades.

STEER NOVA 24/7

Your AI leadership coach, always on. Get guidance on any challenge, anytime, anywhere. Never lead alone.

MONTHLY POWER PLAYS

Live workshops with expert guests. Fresh courses every month. Stay ahead while others stay stuck.

THE STEER SQUAD

Train alongside elite leaders who refuse to coast. Share strategies, solve problems, stay accountable.

THE LEADER'S ARSENAL

25+ ready-to-use playbooks and frameworks. Lead with proven tools for every situation.

PERFORMANCE INTEL

TTI Success Insights™ and other diagnostics at VIP pricing. Data-driven tools to understand yourself and optimize your leadership.

LEADERSHIP TRAINING FOR THOSE WHO REFUSE TO COAST ON TALENT 

This is for you, if you: 

 Are a founder, CEO, senior leader
 Are committed to continuous growth
 
Believe leadership is trained, not taught
 Want habits that stick, not info that fades
 Are ready to train like an elite athlete

This is not for you, if you:

 Are looking for a quick or magic formula
 Won't commit to the practice work
 Prefer theory over application
 Refuse to challenge how you lead
 Believe you have no need to improve

ENROLL TODAY

STEER LAB MEMBERSHIP

$1,194 Year 1
Includes complete Permanent Beta program + full-year subscription

Then $497/year  
Ongoing access to stay sharp

TEAM PACKAGES
Volume discounts for 5+ leaders.
Email hello@steerlab.com for inquiries.
Permanent Beta Program
Testimonials

WHAT OUR CLIENTS SAY

The leadership development program has been an extremely worthwhile endeavor. It would be very good for rising leaders - as it has helped me build confidence, confirm that the company appreciates me and is invested in my future.

Rising Leader, Manufacturing Company
Chris is a top-tier coach and change agent. His leadership guidance brought clarity, focus, and purpose to our team—and the results were measurable. The Steer Lab reflects everything that makes his approach impactful.

Senior Executive, Growth-Stage Company
WE HELP LEADERS and organizations WIN

WE WORK WITH ONLY THE BEST

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READY TO ELEVATE YOUR LEADERSHIP?

Start training today. Build habits that last.